{"product_id":"canon-rf-28-70mm-f-2-8-is-stm-lens","title":"Canon RF 28-70mm f\/2.8 IS STM Lens","description":"\u003cp\u003eDesigned to be the ultimate all-in-one lens for content creators, the \u003cstrong\u003eCanon RF 28-70mm f\/2.8 IS USM Lens\u003c\/strong\u003e delivers exceptional image quality, fast performance, and portability. With a versatile zoom range of 28-70mm and a constant f\/2.8 aperture, this lens is ideal for shooting landscapes, portraits, and everything in between. Whether you're a photographer or videographer, this compact lens combines cutting-edge features with a lightweight build, making it perfect for everyday use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFast Aperture in a Compact Package\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe RF 28-70mm f\/2.8 IS USM sets itself apart with its \u003cstrong\u003efast f\/2.8 aperture\u003c\/strong\u003e, offering superior low-light performance and beautifully smooth bokeh for portrait work. Unlike the RF 24-70mm f\/2.8 L, this lens is \u003cstrong\u003esmaller and lighter\u003c\/strong\u003e, making it easier to carry without compromising on quality. The \u003cstrong\u003ecollapsible design\u003c\/strong\u003e further enhances its portability, allowing it to fit snugly into your bag.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eL-Series Quality Optics\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDespite its smaller size, this lens doesn't skimp on performance. With \u003cstrong\u003eL-series quality optics\u003c\/strong\u003e, it delivers sharp, detailed imagery throughout the zoom range. The advanced optical design includes two \u003cstrong\u003eUltra-low Dispersion (UD) elements\u003c\/strong\u003e and two \u003cstrong\u003easpherical elements\u003c\/strong\u003e, ensuring exceptional clarity, color accuracy, and reduced chromatic aberrations. The \u003cstrong\u003eSuper Spectra Coating (SSC)\u003c\/strong\u003e minimizes flare and ghosting, even in challenging lighting conditions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFast Autofocus and Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eTo capture every moment in sharp detail, the RF 28-70mm features a \u003cstrong\u003esilent Stepper (STM) autofocus motor\u003c\/strong\u003e for fast and accurate focusing, whether you're shooting stills or video. The built-in \u003cstrong\u003eOptical Image Stabilizer\u003c\/strong\u003e provides up to \u003cstrong\u003e5.5 stops of stabilization\u003c\/strong\u003e, or up to \u003cstrong\u003e7.5 stops\u003c\/strong\u003e when paired with a compatible camera’s IBIS system, ensuring steady shots even in low light or handheld situations.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLightweight, Durable, and Weather-Sealed\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBuilt for durability and versatility, the RF 28-70mm is \u003cstrong\u003eweather-sealed\u003c\/strong\u003e, allowing you to shoot confidently in rain or shine. Its \u003cstrong\u003ecustomizable control ring\u003c\/strong\u003e and smooth manual focus ring offer intuitive, tactile control, perfect for quick adjustments on the go.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e28-70mm zoom range\u003c\/strong\u003e for versatile shooting, from wide-angle landscapes to portraits\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast f\/2.8 constant aperture\u003c\/strong\u003e for excellent low-light performance and shallow depth of field\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eL-series optics\u003c\/strong\u003e with UD and aspherical elements for superior image quality\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Image Stabilizer\u003c\/strong\u003e with up to 7.5 stops of stabilization with compatible cameras\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilent STM autofocus\u003c\/strong\u003e for fast, smooth focusing in both stills and video\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollapsible, compact design\u003c\/strong\u003e and \u003cstrong\u003eweather-sealed construction\u003c\/strong\u003e for easy, durable use in any condition\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe Canon RF 28-70mm f\/2.8 IS USM is the perfect choice for content creators looking for a compact yet powerful lens that delivers professional-quality results.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":46408169160783,"sku":"210000033886","price":1049.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/6547\/5919\/files\/vuetxjy39uxzhgnuj1m3.jpg?v=1786674429","url":"https:\/\/shop.danscamera.com\/products\/canon-rf-28-70mm-f-2-8-is-stm-lens","provider":"Dan's Camera City","version":"1.0","type":"link"}