{"title":"Lenses","description":null,"products":[{"product_id":"nikon-nikkor-z-24-70mm-f-4-s-lens","title":"Nikon NIKKOR Z 24-70mm f\/4 S Lens","description":"\u003cp\u003eCovering a useful range of focal lengths, the NIKKOR Z 24-70mm f\/4 S is a versatile zoom, spanning wide-angle to portrait-length perspectives. Its constant f\/4 maximum aperture maintains a consistent exposure throughout the zoom range and also helps to realize a more compact and lightweight alternative to an f\/2.8 zoom. In regard to the optical design, a unique aspherical extra-low dispersion element, in addition to three aspherical elements, is used to help reduce chromatic aberrations and distortions throughout the zoom range in order to achieve high image sharpness and clarity. Both Nano Crystal and Super Integrated Coatings have also been applied to control flare and ghosting for greater contrast and color rendering in bright and backlit conditions.\u003c\/p\u003e\u003cp\u003eComplementing the optics, a stepping motor provides quick, quiet, and precise autofocus performance along with full-time manual focus override to suit both stills and video applications. A programmable control ring can be set for intuitive adjustment over a variety of camera and exposure settings. Additionally, the lens has a button-less retractable barrel to realize a more compact form factor when not in use.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStandard zoom covers a wide-angle to portrait-length range and is designed for FX-format Z-mount mirrorless cameras.\u003c\/li\u003e\n\u003cli\u003eConstant f\/4 maximum aperture affords consistent performance throughout the zoom range and also contributes to the relatively lightweight design and compact form factor.\u003c\/li\u003e\n\u003cli\u003eA unique aspherical extra-low dispersion element is incorporated into the optical design, along with three additional aspherical elements, to greatly reduce chromatic and spherical aberrations, distortion, coma (comatic aberration), and flare for consistent edge-to-edge sharpness and illumination.\u003c\/li\u003e\n\u003cli\u003eA Nano Crystal Coat, along with a Super Integrated Coating, has been applied to lens elements to minimize surface and internal reflections for a marked reduction in lens flare and ghosting.\u003c\/li\u003e\n\u003cli\u003eStepping motor delivers impressively smooth, quiet, and fast autofocus performance that is well-suited to both stills and video applications. Full-time manual focus override is also possible and an internal focusing design is used, where only the internal lens groups are moved during focusing, to maintain the overall length of the lens during use and to promote faster focusing speeds.\u003c\/li\u003e\n\u003cli\u003eProgrammable Control Ring is, by default, set to adjust manual focus, but can also be used to control aperture or exposure compensation.\u003c\/li\u003e\n\u003cli\u003eSpecialized electromagnetic aperture mechanism provides greater exposure control stability that is especially beneficial when working with fast continuous shooting rates.\u003c\/li\u003e\n\u003cli\u003eRounded seven-blade diaphragm promotes a pleasing out of focus quality that benefits the use of shallow depth of field and selective focus techniques.\u003c\/li\u003e\n\u003cli\u003eExposed elements feature a fluorine coating that affords protection to the optical system against dust, grease, and water droplets.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant lens barrel benefits the lens' use in inclement conditions.\u003c\/li\u003e\n\u003cli\u003eButton-less retractable design maintains a compact form factor when the lens is not in use.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":46408115617871,"sku":"210000000078","price":1046.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/6547\/5919\/files\/hiabj7lsnviwzyd9kfyt.jpg?v=1786671089"},{"product_id":"nikon-nikkor-z-50mm-f-1-8-s-lens","title":"Nikon NIKKOR Z 50mm f\/1.8 S Lens","description":"\u003cp\u003eA compact, well-versed prime, the \u003cstrong\u003eNIKKOR Z 50mm f\/1.8 S\u003c\/strong\u003e from \u003cstrong\u003eNikon\u003c\/strong\u003e offers a normal-length field of view along with a bright f\/1.8 maximum aperture. The comfortable perspective pairs with the f\/1.8 design to suit working in difficult lighting conditions as well as offers increased control over depth of field. The optical design includes two aspherical elements and two extra-low dispersion elements, which greatly reduce both spherical and chromatic aberrations for increased sharpness and clarity. Both Nano Crystal and Super Integrated Coatings are used, too, to suppress flare and ghosting for greater color fidelity and higher contrast.\u003c\/p\u003e\u003cp\u003eIn terms of handling, a stepping motor provides quick, quiet, and precise autofocus performance along with full-time manual focus override to suit both stills and video applications. Additionally, a programmable control ring can be set for intuitive adjustment over a variety of camera and exposure settings.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePrime normal-length lens is designed for FX-format Z-mount mirrorless cameras.\u003c\/li\u003e\n\u003cli\u003eBright f\/1.8 maximum aperture suits working in difficult lighting conditions and also offers increased control over depth of field for isolating subjects and working with selective focus.\u003c\/li\u003e\n\u003cli\u003eTwo aspherical elements are used to reduce spherical aberrations and distortion in order to realize sharp imagery with accurate rendering.\u003c\/li\u003e\n\u003cli\u003eTwo extra-low dispersion elements greatly reduce color fringing and chromatic aberrations in order to produce greater clarity and color rendering.\u003c\/li\u003e\n\u003cli\u003eA Nano Crystal Coat, along with a Super Integrated Coating, has been applied to lens elements to minimize surface and internal reflections for a marked reduction in lens flare and ghosting.\u003c\/li\u003e\n\u003cli\u003eStepping motor delivers impressively smooth, quiet, and fast autofocus performance that is well-suited to both stills and video applications.\u003c\/li\u003e\n\u003cli\u003eFull-time manual focus override is also possible and an internal focusing design is used, where only the internal lens groups are moved during focusing, to maintain the overall length of the lens during use and to promote faster focusing speeds.\u003c\/li\u003e\n\u003cli\u003eProgrammable control ring can be used to intuitively adjust a variety of camera and exposure settings.\u003c\/li\u003e\n\u003cli\u003eSpecialized electromagnetic aperture mechanism provides greater exposure control stability that is especially beneficial when working with fast continuous shooting rates.\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm promotes a pleasing out of focus quality that benefits the use of shallow depth of field and selective focus techniques.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant lens barrel benefits the lens' use in inclement conditions.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":46408115748943,"sku":"210000000082","price":566.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/6547\/5919\/files\/swjotqacvmnjnhvowxuc.jpg?v=1786671098"},{"product_id":"sony-fe-50mm-f-1-8-lens","title":"Sony FE 50mm f\/1.8 Lens","description":"\u003cp\u003eA simple, bright, and lightweight normal prime, the \u003cstrong\u003eFE 50mm f\/1.8\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a versatile normal-length prime lens designed for full-frame E-mount mirrorless cameras. Its sleek design makes it well-suited for everyday shooting, while the fast f\/1.8 maximum aperture benefits working in low-light conditions as well as offers increased control over depth of field for selective focus imagery. The optical design incorporates one aspherical element to control spherical aberrations, an employs a double-gauss configuration in order to realize sharper, clearer image quality throughout the aperture range with reduced field curvature. A DC actuator is also employed to provide quick and precise autofocus performance that is also quiet to suit video recording applications. Additionally, a rounded seven-blade diaphragm is featured to render out-of-focus highlights with a smooth, circular appearance. Characterized by its straight-forward design, this go-to lens balances both ease of handling along with enhanced image quality.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNormal-length 50mm prime lens is designed for full-frame Sony E-mount mirrorless cameras, however, can also be used with APS-C models where it will provide a 75mm equivalent focal length.\u003c\/li\u003e\n\u003cli\u003eFast f\/1.8 maximum aperture benefits working in difficult lighting conditions and also avails greater control over focus placement for working with shallow depth of field techniques.\u003c\/li\u003e\n\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\n\u003cli\u003eDouble-gauss optical configuration helps to reduce field curvature and distortions for more consistent image quality from edge-to-edge.\u003c\/li\u003e\n\u003cli\u003eDC actuator motor offers quick, quiet, and accurate autofocus performance to suit both stills and video applications.\u003c\/li\u003e\n\u003cli\u003eMetal bayonet offers increased durability and a solid feel when mounting the lens.\u003c\/li\u003e\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46408116731983,"sku":"210000000432","price":248.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/6547\/5919\/files\/bij1g9spgxnaoqthmtiu.jpg?v=1786671169"},{"product_id":"sony-fe-2x-teleconverter-for-select-lenses","title":"Sony FE 2X Teleconverter for Select Lenses","description":"\u003cp\u003eExtending the effective focal length of select \u003cstrong\u003eSony\u003c\/strong\u003e E-mount telephoto lenses, the \u003cstrong\u003eFE 2.0x Teleconverter\u003c\/strong\u003e increases the lens's magnification by 2x for a narrower field of view. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure metering, autofocus, and Optical SteadyShot image stabilization. Additionally, this teleconverter also features a dust- and moisture-resistant construction, matching the lens, to benefit working in harsh environmental conditions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCompatible Lenses\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFE 70-200mm f\/2.8 GM OSS\u003cbr\u003eFE 100-400mm f\/4.5-5.6 GM OSS\u003cbr\u003eFE 200-600mm f\/5.6-6.3 G OSS\u003cbr\u003eFE 400mm f\/2.8 GM OSS\u003cbr\u003eFE 600mm f\/4 GM OSS\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46408116764751,"sku":"210000000441","price":598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/6547\/5919\/files\/csrwjedaigpdtzglukgn.jpg?v=1786671178"},{"product_id":"sony-fe-85mm-f-1-8-lens","title":"Sony FE 85mm f\/1.8 Lens","description":"\u003cp\u003eAn ideal portrait-length prime, the \u003cstrong\u003eFE 85mm f\/1.8\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a sleek short-telephoto lens designed for full-frame E-mount mirrorless cameras. The bright f\/1.8 maximum aperture benefits this lens's use in low-light conditions and also affords extensive control over depth of field when working with selective focus techniques. The nine elements, eight groups lens construction includes one extra-low dispersion element to minimize chromatic aberrations and color fringing for greater clarity and color accuracy. Benefitting the optical design is a simple, intuitive physical layout that incorporates a customizable focus hold button and a physical AF\/MF switch. The double linear AF motor itself affords quick, quiet, and smooth focusing performance, and this motor also offers snappy manual focus performance for fine-tuned control. Finally, the lens is designed to be dust- and moisture-resistant for increased protection.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePrime portrait-length lens is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it will provide a 127.5mm equivalent focal length.\u003c\/li\u003e\n\u003cli\u003eBright f\/1.8 maximum aperture allows for fine-tuned control over depth of field and also benefits working in difficult lighting conditions.\u003c\/li\u003e\n\u003cli\u003eOne extra-low dispersion element is featured in the optical design and helps to limit color fringing and chromatic aberrations for heightened image clarity and color accuracy.\u003c\/li\u003e\n\u003cli\u003eDouble linear autofocus motor delivers smooth, precise, and near silent focusing performance to benefit both stills and video applications.\u003c\/li\u003e\n\u003cli\u003eThe focus hold button on the lens barrel can be used to hold the focusing position, or can be set in-camera to control a variety of additional lens functions. Also, the lens has an AF\/MF switch for tactile control over the focus mode.\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design for increased protection to the elements.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46408116797519,"sku":"210000000448","price":648.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/6547\/5919\/files\/y9iat3akegvqtfjz5eve.jpg?v=1786671187"},{"product_id":"canon-rf-35mm-f-1-8-macro-is-stm-lens","title":"Canon RF 35mm f\/1.8 Macro IS STM Lens","description":"\u003cp\u003eCompact, lightweight, and close-focusing, the \u003cstrong\u003eRF 35mm f\/1.8 IS Macro STM\u003c\/strong\u003e from \u003cstrong\u003eCanon\u003c\/strong\u003e is a unique wide-angle prime mixing the versatility of a general wide lens with the specialty of a 1:2 macro optic. An advanced optical design is benefitted by a Super Spectra coating, which helps to control flare and ghosting for greater contrast and color accuracy when working in bright or backlit conditions. Capable of focusing down to 6.7\" at half life-size, this lens is ideal for photographing everything from close-ups of plants to street scenes and landscapes. The bright f\/1.8 maximum aperture offers increased control over depth of field and also suits working in a variety of lighting conditions. Complementing this is a five stop-effective image stabilization, which minimizes the appearance of camera shake for sharper handheld shooting. Also, an STM motor affords impressively quiet and smooth autofocus performance and full-time manual focus override. Additionally, a configurable Control Ring lets you adjust exposure settings, including ISO, aperture, and exposure compensation, from the lens itself.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWide-angle prime is designed for use with full-frame Canon RF-mount mirrorless digital cameras.\u003c\/li\u003e\n\u003cli\u003eBright f\/1.8 maximum aperture suits working in difficult lighting conditions and also offers increased control over depth of field.\u003c\/li\u003e\n\u003cli\u003eSuper Spectra coating has been applied to individual elements to minimize ghosting and flare for greater contrast and color neutrality when working in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003eAn Optical Image Stabilizer helps to minimize the appearance of camera shake by up to five stops to better enable working in low-light conditions and with slower shutter speeds.\u003c\/li\u003e\n\u003cli\u003eMacro design benefits working with close-up subjects and provides a 1:2 maximum magnification along with a minimum focusing distance of 6.7\"\u003c\/li\u003e\n\u003cli\u003eSTM stepping motor offers fast, quiet, smooth, and accurate autofocus performance that is ideal for video recording as well as still shooting.\u003c\/li\u003e\n\u003cli\u003eConfigurable Control Ring can be used to adjust a variety of exposure settings, including aperture, ISO, and exposure compensation.\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":46408132427855,"sku":"210000001835","price":539.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/6547\/5919\/files\/ge6jj5brqas2doi4zf1p.jpg?v=1786672115"},{"product_id":"canon-rf-50mm-f-1-2-l-usm-lens","title":"Canon RF 50mm f\/1.2 L USM Lens","description":"\u003cp\u003eDistinguished by its speed, the \u003cstrong\u003eRF 50mm f\/1.2L USM\u003c\/strong\u003e from \u003cstrong\u003eCanon\u003c\/strong\u003e is a desirable normal-length prime due to its versatile focal length and bright f\/1.2 maximum aperture. This fast design excels in difficult lighting conditions and also benefits working with shallow depth of field and selective focus techniques. The optical layout incorporates one UD element and one aspherical element, which help to reduce both chromatic and spherical aberrations in order to produce greater clarity and sharpness. A rounded 10-blade diaphragm also benefits bokeh quality to suit isolating subjects with depth of field. Complementing the imaging capabilities is an apt ring-type Ultrasonic Motor, which delivers fast, near-silent autofocus and full-time manual focus override. Additionally, a unique Control Ring is integrated into the lens design for intuitive control over exposure settings from the lens itself.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNormal-length prime is designed for full-frame Canon RF-mount mirrorless digital cameras.\u003c\/li\u003e\n\u003cli\u003eExceptionally bright f\/1.2 maximum aperture affords extensive control over depth of field for selective focus applications and also benefits working in low-light situations.\u003c\/li\u003e\n\u003cli\u003eOne UD (Ultra-Low Dispersion) element is featured, and helps to minimize chromatic aberrations and color fringing in order to provide greater clarity and color accuracy.\u003c\/li\u003e\n\u003cli\u003eAn aspherical element is used to correct spherical aberrations and distortion for improved sharpness and accurate rendering.\u003c\/li\u003e\n\u003cli\u003eRing-type Ultrasonic Motor (USM), along with optimized focusing algorithms and a high-speed CPU, is employed to deliver fast, precise, and quiet autofocus performance as well as full-time manual focus override.\u003c\/li\u003e\n\u003cli\u003eConfigurable Control Ring can be used to adjust a variety of exposure settings, including aperture, ISO, and exposure compensation.\u003c\/li\u003e\n\u003cli\u003eAs a member of the esteemed L-series, this lens has a weather-resistant design that protects against dust and moisture to enable its use in inclement conditions.\u003c\/li\u003e\n\u003cli\u003eRounded 10-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":46408132460623,"sku":"210000001837","price":2499.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/6547\/5919\/files\/ufwzxnuemj5wvbq3qfp5.jpg?v=1786672124"},{"product_id":"canon-rf-28-70mm-f-2l-usm-lens","title":"Canon RF 28-70mm f\/2L USM Lens","description":"\u003cp\u003eCombining the versatility of a zoom with the speed typically reserved for a prime, the \u003cstrong\u003eCanon RF 28-70mm f\/2L USM\u003c\/strong\u003e is a wide-angle to portrait-length lens distinguished by its impressively unique f\/2 constant maximum aperture. This bright design yields excellent low-light performance along with enhanced control over depth of field for isolating subject matter. Ultra-Low Dispersion glass is employed in the optical design, and greatly reduces color fringing and chromatic aberrations in order to realize high clarity and color accuracy. Complementing the advanced optical properties is Canon's proven ring-type Ultrasonic Motor, which delivers fast and quiet autofocus performance along with full-time manual focus control. Additionally, unique to RF lenses, this 28-70mm incorporates a configurable Control Ring for intuitively adjusting exposure settings, including ISO, aperture, and exposure compensation, from the lens itself.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStandard wide-angle to short-telephoto zoom lens is designed for use with full-frame Canon RF-mount mirrorless cameras.\u003c\/li\u003e\n\u003cli\u003eImpressively bright f\/2 maximum aperture maintains consistent illumination throughout the zoom range and suits working in low-light conditions as well as affords increased control over depth of field for working with selective focus techniques.\u003c\/li\u003e\n\u003cli\u003eUltra-Low Dispersion (UD) elements are featured in the optical design, and help to suppress color fringing and chromatic aberrations in order to achieve greater clarity and color accuracy throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003eA ring-type Ultrasonic Motor (USM), along with an internal focusing design, optimized focusing algorithms, and a high-speed CPU, is employed to deliver fast, precise, and quiet autofocus performance as well as full-time manual focus override.\u003c\/li\u003e\n\u003cli\u003eConfigurable Control Ring can be used to adjust a variety of exposure settings, including aperture, ISO, and exposure compensation.\u003c\/li\u003e\n\u003cli\u003eAs a member of the esteemed L-series, this lens has a weather-resistant design that protects against dust and moisture to enable its use in inclement conditions.\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":46408132558927,"sku":"210000001843","price":3199.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/6547\/5919\/files\/njui1yypsph29t2k8pcy.jpg?v=1786672133"},{"product_id":"nikon-nikkor-z-14-30mm-f-4-s-lens","title":"Nikon NIKKOR Z 14-30mm f\/4 S Lens","description":"\u003cp\u003eSpanning an impressive wide-angle range, the \u003cstrong\u003eNIKKOR Z 14-30mm f\/4 S\u003c\/strong\u003e is an ultra-wide zoom for \u003cstrong\u003eNikon\u003c\/strong\u003e's FX-format Z-series mirrorless system. The broad field of view is especially well-suited to landscape, architectural, and astrophotography applications, and the constant f\/4 maximum aperture maintains a consistent exposure throughout the zoom range. In regard to the optical design, the lens features four extra-low dispersion elements and four aspherical elements, which reduce a variety of aberrations and distortion to produce imagery with high sharpness, clarity, and accurate color rendering. Both Nano Crystal and Super Integrated Coatings are used, too, to suppress flare and ghosting for greater color fidelity and higher contrast.\u003c\/p\u003e\u003cp\u003eComplementing the optics, a stepping motor provides quick, quiet, and precise autofocus performance along with full-time manual focus override to suit both stills and video applications. A programmable control ring can be set for intuitive adjustment over a variety of camera and exposure settings. Additionally, the lens has a button-less retractable barrel to realize a more compact form factor when not in use.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUltra-wide zoom covers a wide-angle to portrait-length range and is designed for FX-format Z-mount mirrorless cameras.\u003c\/li\u003e\n\u003cli\u003eConstant f\/4 maximum aperture affords consistent performance throughout the zoom range and also contributes to the relatively lightweight design and compact form factor.\u003c\/li\u003e\n\u003cli\u003eFour aspherical elements are used to reduce spherical aberrations and distortion in order to realize sharp imagery with accurate rendering.\u003c\/li\u003e\n\u003cli\u003eFour extra-low dispersion elements greatly reduce color fringing and chromatic aberrations in order to produce greater clarity and color rendering.\u003c\/li\u003e\n\u003cli\u003eA Nano Crystal Coat, along with a Super Integrated Coating, has been applied to lens elements to minimize surface and internal reflections for a marked reduction in lens flare and ghosting.\u003c\/li\u003e\n\u003cli\u003eStepping motor delivers impressively smooth, quiet, and fast autofocus performance that is well-suited to both stills and video applications.\u003c\/li\u003e\n\u003cli\u003eFull-time manual focus override is also possible and an internal focusing design is used, where only the internal lens groups are moved during focusing, to maintain the overall length of the lens during use and to promote faster focusing speeds.\u003c\/li\u003e\n\u003cli\u003eProgrammable Control Ring is, by default, set to adjust manual focus but can also be used to control aperture or exposure compensation.\u003c\/li\u003e\n\u003cli\u003eSpecialized electromagnetic aperture mechanism provides greater exposure control stability that is especially beneficial when working with fast continuous shooting rates.\u003c\/li\u003e\n\u003cli\u003eRounded seven-blade diaphragm promotes a pleasing out of focus quality that benefits the use of shallow depth of field techniques.\u003c\/li\u003e\n\u003cli\u003eExposed elements feature a fluorine coating that affords protection to the optical system against dust, grease, and water droplets.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant lens barrel benefits the lens' use in inclement conditions.\u003c\/li\u003e\n\u003cli\u003eButton-less retractable design maintains a compact form factor when the lens is not in use.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":46408132919375,"sku":"210000002432","price":1246.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/6547\/5919\/files\/uba9rqamyjq9jgoi5vc7.jpg?v=1786672219"},{"product_id":"canon-rf-24-240mm-f-4-6-3-is-usm-lens","title":"Canon RF 24-240mm f\/4-6.3 IS USM Lens","description":"\u003cp\u003eCovering an impressive wide-angle to super-telephoto range, the \u003cstrong\u003eRF 24-240mm f\/4-6.3 IS USM\u003c\/strong\u003e from \u003cstrong\u003eCanon\u003c\/strong\u003e is a true all-in-one lens for nearly any shooting situation. Its 10x zoom range is complemented by an Optical Image Stabilizer, which compensates for up to five stops of camera shake to better realize sharp imagery when shooting handheld. Dynamic IS also benefits video recording, and better compensates for footage shot while walking or moving. Benefitting both stills and video is a Nano USM autofocus motor, which delivers quick, quiet, and precise focusing performance. Additionally, the lens also features a unique customizable Control Ring, which can be configured to adjust a variety of exposure settings, including aperture, ISO, and exposure compensation.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAll-in-one zoom is designed for use with full-frame Canon RF-mount mirrorless cameras.\u003c\/li\u003e\n\u003cli\u003eAn Optical Image Stabilizer helps to minimize the appearance of camera shake by five stops to better enable working in low-light conditions and with slower shutter speeds. 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This S-line macro lens provides a versatile 105mm focal length, a close working distance, and a true 1:1 reproduction ratio. Fill the frame with all the details of intimate moments, jewelry, food, flowers, products, nature, wildlife, and more. Made for professionals, this lens doubles as an outstanding portrait lens as well, making it an ideal lens for weddings and special events.\u003c\/p\u003e\u003cp\u003eThe lens features a minimum focusing distance of 11.4\" to suit working with close-up subjects, and a bright f\/2.8 maximum aperture lets you confidently work in low light conditions. A Dual Motor Multi Focus STM System with manual focus override provides fast and responsive autofocus, and the multi focus system also reduces chromatic aberration and color fringing common among macro lenses. A VR image stabilization system minimizes the appearance of camera shake by 4.5 stops for shooting handheld in difficult lighting conditions. The lens is designed with a customizable control ring for changing aperture, exposure compensation, and ISO, and a L-Fn button is also provided for customization. Nano Crystal and ARNEO coatings prevent ghosting, flare, and reflections when working in brightly illuminated and backlit scenes. 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The FE 70-200mm f\/2.8 GM OSS II lens is the first large-aperture tele-zoom lens with four linear AF actuators, which work to reduce focus breathing and focus shift while zooming. Direct manual focus is available full-time, and linear response manual focus function changes the manual focus response based on the focus ring rotations speed.\u003c\/p\u003e\u003cp\u003eOptimized for speed, this lens maintains a fast and constant f\/2.8 aperture through the zoom range for easy use in low-light conditions, as well as for greater control over shallow depth of field. Smooth bokeh is achieved by the eleven-blade circular diaphragm for smooth out-of-focus areas. The newly developed aperture drive unit provides fast yet quiet operation.\u003c\/p\u003e\u003cp\u003eThe white lens barrel features three programmable focus control buttons, an AF\/MF switch, a focus range limiter switch, and Optical Steady Shot control switches. 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Whether you're capturing stunning portraits or wide landscapes, the NIKKOR Z 50mm f\/1.4 is a must-have for any photographer's kit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e50mm focal length (75mm equivalent on APS-C cameras)\u003c\/li\u003e\n\u003cli\u003eBright f\/1.4 aperture for smooth bokeh and excellent low-light performance\u003c\/li\u003e\n\u003cli\u003eCompact, lightweight design for easy travel and gimbal compatibility\u003c\/li\u003e\n\u003cli\u003eFast, quiet autofocus with STM stepping motor\u003c\/li\u003e\n\u003cli\u003eSealed construction for dust and water resistance\u003c\/li\u003e\n\u003cli\u003eOptical design with one aspherical element to reduce chromatic aberrations\u003c\/li\u003e\n\u003cli\u003eClose focusing distance of 14.5 inches for detailed shots\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEnhance your photography with the NIKKOR Z 50mm f\/1.4 Lens – your go-to prime for stunning versatility and quality.\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":46408168931407,"sku":"210000033844","price":596.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/6547\/5919\/files\/rgegt2m5tkjiweobnx5f.jpg?v=1786674411"},{"product_id":"canon-rf-28-70mm-f-2-8-is-stm-lens","title":"Canon RF 28-70mm f\/2.8 IS STM Lens","description":"\u003cp\u003eDesigned to be the ultimate all-in-one lens for content creators, the \u003cstrong\u003eCanon RF 28-70mm f\/2.8 IS USM Lens\u003c\/strong\u003e delivers exceptional image quality, fast performance, and portability. With a versatile zoom range of 28-70mm and a constant f\/2.8 aperture, this lens is ideal for shooting landscapes, portraits, and everything in between. Whether you're a photographer or videographer, this compact lens combines cutting-edge features with a lightweight build, making it perfect for everyday use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFast Aperture in a Compact Package\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe RF 28-70mm f\/2.8 IS USM sets itself apart with its \u003cstrong\u003efast f\/2.8 aperture\u003c\/strong\u003e, offering superior low-light performance and beautifully smooth bokeh for portrait work. Unlike the RF 24-70mm f\/2.8 L, this lens is \u003cstrong\u003esmaller and lighter\u003c\/strong\u003e, making it easier to carry without compromising on quality. 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